Pay Per Click Management

Paid search engine ads, the ones on the right side of the search engine results pages (SERPs), are a quick and easy way drive customers to your website.  Unfortunately, it can be very expensive when you run your campaign incorrectly.  

Webstore Solutions works with its clients to get the highest return on investment possible.  We begin by interviewing our clients to discover their primary desires for the campaign, their goals, and their budget.  We then research the keywords and phrases your target customer is likely to use.  Next, we create several ads and test them out the ones that are the most profitable.  We analyze the click data and the visitor data to determine which ads are the best performing.  Additionally, we monitor for "click fraud" or clicks by users that have malicious intent in mind. 

Here are a few ways you can use a PPC campaign:

• Selling your product or services -- this is the most popular use of pay-per-click ads.  Create an ad, pay for the advertising, and wait for the sales to come in.
• A/B testing -- test out two different prices on a product.  You'll be surprised to find that it isn't always the cheapest price that results in the highest number of sales
• Market viability -- are you thinking of launching a new product but you aren't sure if there is a market for it?  A PPC campaign is a cost-effective way to test the waters before sinking tens of thousands of dollars into a product launch.